Quick Author’s Tip: Know Your Target Market

In last week’s quick tip we talked about the importance of simply promoting your portfolio page to sell more audio stock. It doesn’t matter how you get started, so long as you get out there and get people clicking your portfolio link.

But promotion is a fine art, and the simplest and most effective way to increase the effectiveness of even the most basic promotions is to know your target market and sell to them. Selling microstock to a road engineer isn’t likely to work. Sell microstock to those who actually need it: electro musicians who need samples, corporate multimedia types and podcasters who need jingles, and so on.

Take a look at your portfolio and ask yourself, realistically, who would want to buy your audio and for what purposes. Then you know who to target your titles, copy and promotional efforts towards.